The Birmingham Toolkit

Regional Observatory Publications

The Regional Observatory, one of the UK’s leading local and regional research consultancies, (formerly the West Midlands Regional Observatory) was acquired by Marketing Birmingham in the summer of 2011.

As well as providing research and insights to inform the company’s inward investment and leisure and business tourism marketing, the Observatory also offers a commercial consultancy service.

Below is a selection of the latest reports that the Regional Observatory has made available to download.

If you would like access to up-to-date/regular reports on a monthly/quarterly basis then please contact our commercial partnerships team.

STEAM Headline Report 2016
  • Visitor numbers
  • Economic impact
  • Employment supported

Click here to download the report.

Birmingham's Visitor Economy 2016
  • Visitor survey
  • STEAM data
  • IPS data (2015)
  • Economic impact evaluation

Click here to download the report.

Birmingham Hotel Market Trends 2016
  • Detailed market analysis
  • Detailed geographical analysis
  • Hotel pipeline

Click here to download the report.