The Birmingham Toolkit


Keeping it real

Birmingham is a city with a down-to-earth charm that resounds from its people, its businesses and its famously dry sense of humour. This ambitious city may have its sights set on the heady possibilities of the future but it still has a healthy respect for its past.

Some examples

  • The city is proud of its talent – from those creeping up the ‘ones to watch’ lists to its long standing city heroes, Birmingham’s leading lights are always genuine yet ambitious; talented yet modest. From heavy metal pioneer and living legend Ozzy Osbourne to supermodel Erin O’Connor  – the city has a track record of producing big names whose talent speaks for itself.
  • And Birmingham’s next generation is as exciting as its predecessors. On the fashion front, new face Anna Brewster has modelled for Aquascutum and Vogue Magazine while MTV favourite Clare Maguire, Fyfe Dangerfield, frontman of Mercury-nominated indie rock band Guillemots, no.1 selling rapper Mike Skinner and international rock stars, Editors, are hitting all the right notes for the city’s musical heritage.
  • The city’s TV talents have also hit the big time with local girl Cat Deeley making a name for herself as a primetime US TV presenter and Richard Hammond making TV motor show Top Gear an international cult favourite. 
  • Birmingham may have more Michelin-starred restaurants than any other English centre outside the capital but it still understands the global taste for some of the UK’s most traditional foods. Classic kitchen cupboard staples, Bird’s Custard, Cadbury’s chocolate, Bournville Drinking Chocolate, HP Sauce and Typhoo Tea, all started life in the city.
  • With over 8,000 acres of parks and open space, Birmingham is one of the greenest cities in the UK.
  • Thanks to its innovative 18th century Industrialists building a canal network to aid trading networks, the city has more miles of canals than Venice. Most of the city’s 56 kilometres of waterways are navigable.