The Birmingham Toolkit

A strong and growing talent pool

  • Access to 4.3 million people of working age within one hour drive of the city centre
  • Birmingham is the youngest major city in Europe, with under 25’s accounting for nearly 40% of its population
  • High calibre graduate skills base – 20 leading universities within a one hour drive with 120,000 graduates every year
  • A sustainable labour pool - Europe’s youngest major city with a high graduate retention rate
  • A population increase of 330,000 in the West Midlands in the last ten years
  • Pupils in Birmingham schools come from 87 different ethnic backgrounds and speak 108 different languages
  • Over 400 businesses work with the city's promotional body, Marketing Birmingham, to raise Birmingham's profile as an attractive place to visit and invest